Once you write your pre-drafted message, simply copy the text to something like this free URL encoder. We need to turn the message you want into a format that is html friendly for the SMS link to work properly. Within this link you’ll see: your encoded, pre-drafted message here It does get auto-clicked immediately thanks to our javascript: Here’s the link you’ll need to embed somewhere on the page, but because of the display:none styling, this won’t actually be visible on the page. What’s loadSMS? It’s our SMS text link, and we’ll set that up next. (Developers are currently shaking their head at this imperfect explanation) Let elem = document.getElementById("loadSMS") Īll this script does is tell your web page to automatically click the element with the ID of ‘loadSMS’ when it loads. The next step is to add a piece of javascript to the page that looks like this: Its no more complicated than any tracking code or pixel you’ve placed on web pages for the other marketing tools you already use. If you’ve made it this far, don’t let the javascript scare you. This page will actually open and then the user will be immediately re-routed to the message, so you may want this page to be relevant to that recipient in case they go back to their phones browser to check out your website further. You can name it whatever you’d like, but for click tracking purposes in the email, you probably want it to be easily identifiable (our client used /pages/share-to-the-fam)īecause we’re eventually routing the user to open their messaging app, the page itself can simply be a duplicate of a landing page that already exists, or your website’s homepage. The web page creation process doesn’t need to be difficult, and with an audience of marketers we’ll assume you have the ability to create a page using a CMS like wordpress, squarespace, or shopify. We leverage an email link, to a webpage, then a little bit of magic to automatically open the SMS link itself – here’s how. However, the drawback to this is that many email clients and many email sending platforms don’t support these SMS link attributes in emails themselves. If you’ve done a bit of digging, you might’ve found that much like a mail-to links in email: there also exists a way to hyperlink a send sms to: href=”sms:+18888675309” embedded within buttons and text links on web pages. How to implement sharing an email CTA via text: Step 1 – The link in the email itself The pre-drafted message that pops up as soon as the CTA is clicked, your subscriber simply needs to choose the message recipient, personalize the message however they’d like, and send. When the recipient then clicks that CTA – they’re re-routed to open their phones’ default messaging app, with a pre-drafted text ready to send as soon as they determine who they want to send it to. Instead of requiring a user to copy a link, a link is embedded directly into a CTA button or text link in the original recipients’ email. With a bit of experimentation, we piloted a solution for our client, Lunchbox. But how do you share something from an email with a friend via text? A screenshot? Trying to copy a link and write up a text saying ‘hey this is something you should check out’? These methods are full of friction. One thing we do have though is our friends’ phone numbers. Referrals are an incredible boost to growth – but for many B2C brands, how many subscribers really have their friends’ email addresses readily available? Not many. Email marketers love seeing their emails getting forwarded. If you’ve spent much time doing email marketing, you’ve likely seen the confusing behavior of excessive opens and mismatched cookies caused by a subscriber forwarding an email (without using that ‘forward to a friend’ link that no one actually uses).
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